Transported to the endless summer of our dreams, we're taking you with us to the sandy shores of Costa Rica. Inspired by the nostalgic spirit of 70s surf culture, our latest collaboration LoveShackFancy x Hurley, has us drenched in golden light, from sunkissed mornings to sunset sessions.
Match your board to your bikini and meet us at the sandbar; the ocean is calling.
And So It Begins
Our floral-inspired lineup of nostalgic beachwear is meant for every generation, the young and young at heart alike. Inspired by the spirited romance of 70s surf culture, our floral prints meet Hurley's heritage silhouettes with technical detailing. The capsule's sunbleached palette evokes a mood and attitude from sand to city intended to be loved, lived in, and passed from generation to generation.
Come Away With Us
Descending on our favorite beach town in Costa Rica to capture the romance of surf culture. We arrived with floral boards in hand, eager to explore under the sun and in the waves with pro surfers Koa Smith and Shama, along with beauties and our LoveShackFancy crew. Thank you to our amazing location team for bringing together all the magic.
Forever Surf Spirit
In the true spirit of living Pura Vida, we brought together locals and loved ones, rode the morning waves, and danced into the sunset for what proved to be an epic journey with memories to last a lifetime. Endless sunkissed, salty days to twilight dancing in the sea, our Costa Rican dreams came true.
Pura Vida!
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